SEO is something that most businesses work on, but what about not for profits and smaller organizations. Glooscap Museums, for example, are pretty poor about marketing themselves. They often take the stance of “we’re here if you want to come and see us,” and that can’t work forever.
If you want your museum to succeed, then you will need to work hard on SEO. Otherwise, you could lose out on a lot of prospective visitors – and let’s face it, if people aren’t visiting, they won’t be interested in you, and they won’t be willing to donate. As a museum, you rely on donors and people leaving legacies to survive. You can’t expect the government to hand funding to you forever.
A huge marketing firm/company can hugely increase your prospective audience. There are so many avenues that you can use to promote your exhibits. You can market them as somewhere to go, something to do, and something to see. Alternatively, you can promote them as a knowledge tool. You can try to attract attention from people who are interested in the subject that your museum is about.
Imagine if you were able to promote your exhibit to school students by providing a huge list of easy to follow, factual articles that kids could turn to when they’re doing their homework. Imagine if you had lots of video content for older people to watch. Perhaps you could build engagement with people who got into the subject through Time Team, The History Channel or a period TV show.
Again this is big times for companies who own TV shows as this new online world is getting bigger and faster.
SEO is a great tool for this. It is a powerful way of engaging people who could otherwise overlook your content.
SEO is a powerful engagement system. Think of it this way. There are millions of people searching every day for instant one of these terms can be SEO While not all of thirst people are likely to live in your area, that does not always matter for a museum. You want to reach people who are sympathetic to your cause. They could be philanthropists that are based in other cities. They are still going to be interested in your work, but they are not necessarily going to call the museum in their lunch break.
SEO is an affordable way of promoting your brand. It can provide you with a steady and sustainable stream of traffic. With PPC marketing, you would have to pay to get clicks. When you stop spending money on the PPC, you will find that you stop getting traffic. Also, you will find that you only get traffic from people interested in a highly specific set of keywords. With SEO, you should find that it is easier to reach a wider audience, including people who are searching for things that you might not otherwise think of.
One thing that a lot of people who run glooscap museums don’t think about is how people spend their time. Your competitors are not just other museums. Your competitors are all other forms of education and entertainment. Someone might go swimming instead of going to your museum. Or they might read Wikipedia to learn about the subject. Or they might just stay home and watch Netflix. It is hard to know what people will want.
Breaking away from the stereotype of what a museum will help you to reach the best possible audience of prospective visitors. You cannot expect people to think “I want to visit London and learn about dinosaurs” but if purple is looking for attractions in general, then they might decide to seek you out. It all comes down to putting yourself as a fun day out, rather than as an establishment that is purely in the business of showing people information.
According to, firms everyone should invest in search engine optimization. Steady, sustainable sharing of information is what will bring up your rankings, and help you to reach the people that want to hear about your services. Be sure to be consistent, however. Short-term bursts won’t help you.